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Coloreel Expands into the Sewing Industry Through Partnership with Juki America

Press Release


STOCKHOLM, Sweden — May 15, 2024 — In a joint announcement, Juki America and Coloreel today revealed a partnership that will extend Coloreel’s innovative thread dyeing technology to the sewing industry.


Coloreel is the world’s only printer for on-demand thread-dyeing. With Coloreel, Juki sewing machines can now access millions of precise colors in real time.


“We’re excited about this expansion from embroidery to sewing. This agreement is a strategic milestone for Coloreel as we apply our technology to the broader sewing market. Working with Juki America allows us to leverage their robust market presence and technical expertise”, says Torbjörn Bäck, CEO of Coloreel.


Juki’s distributors will get exclusive rights to market and sell Coloreel for sewing machines within North and South America. The first official installation of Coloreel paired with a Juki sewing machine will be at FABRIC Incubator in Arizona, USA, a leading fashion incubator and garment manufacturer that supports up-and-coming designers.


“Our collaboration with Coloreel marks a natural progression for Juki”, says Masanori Awasaki, President and CEO of Juki America. “Pairing Coloreel’s thread dyeing with our sewing solutions sets a new industry standard and opens up new possibilities in stitch design and precise color matching for our customers in the Americas.”



This press release was issued May 15, 2024. Juki America is a SPESA member.


SPESA members are encouraged to email news and releases to marie@spesa.org or maggie@spesa.org to be featured under Member Spotlights.

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