Erin Souder | Co-Founder, The Sourcing Gals

With over 20 years of experience working with multi-billion dollar companies and startups alike, I’ve led teams, built brands, and crafted designs that captivate customers and fuel growth. I’m passionate about helping women transform big ideas into tangible, market-ready products—whether it’s jewelry that tells a story or home goods that elevate everyday life. Pushing boundaries, exploring new possibilities, and guiding brands out of the ordinary is what lights me up.

When I’m not mapping out your next big launch, you can find me honing my mystical skills (proud Capricorn here!), indulging in a luxurious bubble bath, or pairing crispy french fries with mayo and a glass of champagne. My favorite place to travel for work is Korea, thanks to its vibrant culture and cutting-edge design scene—and for total relaxation, I’ll always choose Hawaii. Let’s take your inspiration from concept to reality—and build something amazing together!