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Wortmann Group Steps into the Future of Shoe Production and Distribution with Aptean’s Retail PLM Software

Company Announcement


Wortmann Group has solidified its commitment to Digital Transformation with its investment in Aptean’s next generation of technology, Aptean Retail PLM.


The group plans to implement the industry-leading product lifecycle management solution at both its headquarters based in Germany and its subsidiary NOVI Footwear based in Hong Kong.


The company is one of the leading shoe production and distribution companies in Europe. With its wide range of collections available worldwide – including renowned brands such as Tamaris, s.Oliver Shoes, Marco Tozzi, Jana and Caprice – the Wortmann Group has solidified its position in the shoe market over the past 50-plus years.


After having successfully implemented the previous generation of PLM five years ago, Wortmann is confident in moving to the new cutting-edge Aptean Retail PLM. This upgrade will allow the manufacturer to leverage modern technologies such as 3D design and team collaboration features whilst also benefitting from new PLM functionality, including features to support sustainability and circular design for Wortmann Group’s biobased footwear production.


“In our fast-fashion shoe business, we need an easy-to-use and configurable PLM solution. Aptean PLM helped us to capture and digitise our creative ideas, allowing us to successfully move all our brands from an analog and spreadsheet driven product development process to digital-driven collection building,” said Fritz Haubrich, Head of Group IT at Wortmann Group.


“Aptean has proven to be a trustworthy PLM provider, hence we decided to continue our co-operation and implement Aptean’s new PLM because we are convinced that this system will help us to master future challenges, in large part thanks to Aptean’s reliable and flexible team.”


“Over the past five years, Wortmann has proven to be an ideal partner, inspiring Aptean to deliver innovative PLM software that meets the demands of being a market leader in the footwear industry,” said Duane George, GM, EMEA and APAC, at Aptean. “We are thrilled to continue our partnership and be a part of their Digital Transformation journey as they transition to our state-of-the-art Aptean Retail PLM platform. We are confident that this cutting-edge technology will serve Wortmann well as they continue to push the boundaries of innovation by developing sustainable biobased footwear.”


This company announcement was shared March 28, 2024. Aptean is a member of SPESA.


SPESA members are encouraged to email news and releases to marie@spesa.org or maggie@spesa.org to be featured under Member Spotlights.

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